The AI-agent readiness checklist.

Shipping and returns findability

1. 1. Shipping cost is one click away. Can you find your shipping cost or free-shipping threshold in one click from any product page?
2. 2. Shipping timing is a real policy, not a promo line. Does your shipping page state real timing, separate from a promo banner that might change or expire?
3. 3. Returns policy is reachable in one or two clicks. Can a buyer find your actual returns policy in one or two clicks, not a dead or redirected link?
4. 4. Returns policy states a real deadline and process. Does the returns page state a specific return window and the actual steps, not just “contact us”?

FAQ answerability

5. 5. A dedicated FAQ page exists and is linked. Do you have an FAQ page linked from your main navigation or footer?
6. 6. FAQ answers actually answer, on the spot. Do your FAQ answers contain the real answer, rather than sending the reader somewhere else to find it?

Payment methods and product data

7. 7. Accepted payment methods are stated on a page. Are your accepted payment methods listed somewhere a visitor can read before starting checkout, not only revealed at the payment step?
8. 8. Product pages expose structured data. Do your product pages carry structured data (schema.org Product/Offer, or an equivalent feed), rather than only prose and images?

Policy integrity and contact reachability

9. 9. Policy links point where their labels say. Do your shipping, returns, and privacy links each resolve to a distinct, correct page — not the same page twice, and not a 404?
10. 10. A real contact method is stated on a public page. Is an email, form, or phone number stated somewhere a visitor or a bot can reach without logging in?

Reading your results

These ten checks are proxies for whether an AI shopping agent or support bot can answer a customer from your public pages — they are not a guarantee of agent behavior, not a ranking signal, and not legal or compliance advice about your policies. A page that "looks fine" to a human is exactly the case where a gap like a mislabeled link or a missing contact address hides. If most of your answers are yes, that's a legitimate result. If a few are no, that tells you where to start.